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The competition between brands has become a war, to the point that some choose to compete with prices. But, why did we get to this situation?

It is evident that many companies do not take the time to take advantage of their value offer. HubSpot says that one of the priorities for marketing today is to improve visibility and get more leads, but we can hardly do that if we can’t differentiate ourselves. Meanwhile, the market continues to grow and, although today we are the only company with a certain product or service, it is a matter of time before 5 or 10 companies arrive to offer something similar.

Thus, any way to differentiate your brand on the web and achieve a good position in the digital market is welcome. That’s why here we tell you 5 of our favorite practices to achieve it.

1. Look for an agency that helps you attract clients, adding value.

One that helps you get results through Inbound Marketing is a great example. This ethodology is the perfect ally for B2B companies, as it focuses on creating content to educate and deliver relevant information to your audience.

More than 90% of B2B business customers
start the journey to solve your problem in Google

Even if you are B2C, you can find some Inbound tools that will help you increase your sales. (You may also be interested in: Are you B2B or B2C? These are the Inbound Marketing tools that you should use)

2. Work on your offer.

Find what sets you apart from the competition. Focus on discovering how your company, product or service solves the problem or need of your client and what benefits choosing you brings them. This is essential to define your image and tone of digital communication.

3. Explore opportunities in your website architecture

Did you know that the vast majority of visitors ignore banners? Or that short paragraphs work better? Believe it or not, your website plays a fundamental role in your journey towards differentiation. Its importance is such that, according to HubSpot, it influences the purchase decision by 97%. What’s more, 54% of these people consider it extremely relevant when deciding.

4. Check your position in search engines.

Do you want to appear in the first places? So, you need to consider SEO and SEM strategies for your company. According to HRmarketer, 80% of search engine clicks come from organic results. Of those, 90% occur on the first page of results.

5. Discover the power of marketing automation.

With this system you will have greater control over your marketing actions and you will be able to track them in detail. If you don’t see how it helps you differentiate yourself, analyze it: it will allow you to design specific processes for your databases, delivering the right content to the right user at the right time. Your potential customers will remember you and be more than grateful for not spamming!

In this way, try applying these practices to stand out from the competition, because, if you do it right, you will get great results. Now, quickly go back to the first step. When it comes to adding value, Inbound Marketing is the most effective option, especially for B2B businesses. Are you ready for a comprehensive and foolproof digital strategy? Talk to one of our specialists here.