◾️ Reputation
Approaching the media in a differential and innovative way is essential for a successful brand positioning and loyalty, for example, through valuable content that is complemented by a high knowledge of the dynamics of the industry.
1. Relevant content
Communicating through the universe of different formats leads brands to conquer the media, who massify key messages using valuable information and results in reaching target audiences.
2. Knowledge and relationship with the media
The relationship of the spokespersons of the organizations with journalists and opinion leaders ensures that the brand is at the top of mind of this interest group and becomes a continuous source of information for the media.
3. Positioning strategy
A robust PR strategy is, without a doubt, the backbone of the work to retain the media. It must be based on specific objectives that will be updated as they are achieved
The leaders and spokespersons of the organizations must be the first 'brand ambassadors', for which actions must be proposed that lead to their positioning with their knowledge of the market, positions and thoughts.
1. Spokesperson training
Preparing brand spokespersons to interview journalists is one of the first tasks in a communications strategy. Communicating wrong or confusing messages to the media can create a reputational crisis.
2. Identification of scenarios
Planning the ecosystems in which the brand leaders will be positioned, such as social networks, events, congresses and associations, is a method that cannot be ignored to achieve true recognition as a 'Thought Leader'.
3. Media Tour
Scheduling interviews with the brand's spokespersons in the media with key journalists who cover the industry is one of the most important actions for their correct positioning.
Many brands carry out advertising strategies without prior consulting and leads them to position themselves in audiences that are not their objective. Our advice leads brands to focus on suitable media and ecosystems.
1. Guideline plan
A comprehensive service that develops an advertising schedule plan, both in online and offline channels, that meets the objectives of the brand and positions the information in the target audiences, according to the need that the organization considers.
2. Alliances with influencers
Working with influencers is a trend that helps companies communicate to publicize products and services. It is important to find out which influencers are suitable for working with a particular organization and establish whether it will be a paid process or an alliance.
Own communication channels, among which are blogs, social networks or newsletters, are powerful tools when it comes to massifying relevant brand data or publicizing news such as a new product or service. The secret of success is in choosing the right formats in each of them.
1. Content generation
The development of content through creative proposals that are developed in different formats such as blogs, videos, E-books, infographics, among others, provide the brand with SEO (organic) positioning in different areas.
2. Social media grids
An interdisciplinary working group is available to identify trends, special dates and situations that allow the construction of a publication calendar for social networks.
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Digital campaigns
We leverage in the Inbound Marketing funnel, to carry out digital campaigns that help your clients achieve their ROI through more qualified leads.
Awareness
More than an exhibition, we focus on positioning your brand within the digital ecosystem.
Consideration
We communicate the real differentials of your products or services, and the reasons why you are the best option.
Decision
We create opportunities and communicate the necessary arguments that allow decision making.
Remarketing
We don't just 'chase', we use tools to analyze the information that allows us to maintain interest and reach similar profiles.
Digital tools
We take advantage of the versatility of the digital ecosystem to create tools that arouse the interest of your prospects.
* Interactive surveys* Profilers* Smart Forms* Landing pages
We focus on knowing and understanding your clients, to profile them according to the different buyer personas, integrating them into a buyers journey.
Segmentation by types of public
We define the main characteristics that your buyer personas must have to segment your databases.
Communication flows
We build segmented, personalized communication flows; we automate communication focusing on nurturing prospects.
We seek to understand your business model to find unique opportunities for improvement, organizing teams, optimizing resources and strengthening commercial tools that allow contactability to be more efficient.
CRM
We advise on the acquisition, configuration and implementation of CRM and the integration with other platforms.
Automated Marketing Processes
We align the different areas of the companies in a single commercial process, which then we automate, facilitating the sales processes.
Commercial tools
We build online and offline tools that facilitate the management of commercial teams.
Measurement
We use the data to create updated dashboards in real time, which allow us to measure the marketing’s commercial management.
We align your clients with your products to implement up-selling and cross-selling strategies.
Segmentation by types of public
We segment your databases according to your buyer personas and align them with your products.
Communication flows
We build segmented contact flows and automate communication to offer your products.
We offer your products
We generate needs from the knowledge we have of your clients, to offer your products.