blog

Generating conversation with the customer has always been the key to making a sale. No matter the strategy, talking to a prospect can lead to two paths, make a sale or ruin everything.

Now, in the digital world, this strategy is still being implemented, only in a modern way, with chatbots, thus creating conversational marketing, with the premise that conversation is the key to a successful sale.

The chatbot, beyond being a text box to help your customers, specializes in listening to potential customers one by one and responding to their concerns correctly and in a short time.

This tool is very useful if you give it the importance it deserves, since it must have clear rules so as not to appear that the business is neglected. In other words, you must set service hours, determine what and how many people will be available to answer your clients’ concerns, and that these advisors have all the information that is required.

Here are some reasons why it is important to have a chatbot on your website: 

1. You will have more sales: yes, just as you read it. As long as your content is useful and non-invasive, you will secure more potential customers. You can put your chatbot on an internal page where you know that doubts may be generated by the reader, so you can help him and in the process try a sale. Never forget good manners, words like: good morning, thank you, a pleasure, they do not hurt to ensure your sale.

2. Take advantage of the properties of your contact: a chatbot is a great opportunity to create a strategic form and get the data you need from your contacts.

3. Directly connect the customer with an advisor: you can associate your chatbot with a messaging service that allows an advisor to be behind to answer the customer’s concerns.

4. Key content: Beyond being a customer service channel, a chatbot can identify where a contact is in the funnel and suggest specific content and thus segment and control their buyer journey.

It is important that you keep in mind that a chatbot will help you profile your leads, which will make the process of qualifying your clients easier. However, a bot can often scare customers as their first impression is that a bot is responding to them, so it’s important to have a strategic form and keep an eye on the status of the buyer’s journey.

If you want to know how leads can be profiled in a successful and strategic way, visit our success story with Turismo al Vuelo (TAV), who increased their sales by 60% in one year.