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It is no secret to anyone that the impact that must be generated in a digital medium is much greater than a face-to-face one, since in the virtual one we must transmit countless experiences, moments, brand values and mainly generate sales actions with marketing strategies. marketing and communications.

As we have already seen, year after year, digital marketing, communications and public relations trends are changing, since the constant innovation of digital tools is accelerated and at this same «rhythm» should direct any communication towards users.

But then how do we create innovative experiences within communication? Here are some tips that can work for your brand:

Personalization:

This may sound like an old story; however, personalization will be increasingly relevant within communication so that it can reach the desired audience, however, we are not only talking about placing a name in an email, in return it is analyzing What does my public want, what are their real interests and ask yourself, is my product really meeting a need? With this information, segment the communication in detail so that it is of value and generates the desired interaction. Segmenting and understanding the public is the best way to personalize communication.

Varied and dynamic themes

Communication is a conversation between the brand and the user, if, for example, someone always talks to us about the same topic, it is possible that we fall into monotony, the same thing happens with the communication of brands, they must be dynamic in the sense in which They must be able to cover several topics that are aligned with their content themes and thus the variety will also generate a concentrated attention of the user in the contents of the company or brand. So, this new year is an important time to analyze what are the content topics that can generate value to the public and on this begin to plant the most assertive communication.

Online Public Relations

If much of the communication is migrating to a digital medium, it is important to bear in mind that public relations also migrate to these media, yes, there are exceptions in which the profiles we are looking for are not active on social networks, without However, a large majority of these are found on social networks such as LinkedIn, for example, which is a corporate network where we can network, analyzing in depth the profiles we want to reach, and that is where it makes sense to have a relationship strategy. both physically and virtually.

Every day LinkedIn generates new updates and formats in which we can generate assertive communication, so we highly recommend you take this social network into account to establish your public relations strategies.

360 communications

Of course, 360 communication is not something new, however, it is relevant to analyze whether our communication is comprehensive, because from this we can generate a conversation at the digital level of the brand at different points of contact. The 360 ​​strategy allows you to have cross-cutting objectives that will be planted in different media, which will allow you to generate a concise brand message that is redirected towards its objectives.

Through these points we are inviting you to analyze your brand and your communication in 2022… generating an impact, especially in digital media, will be relevant for your brand to achieve its objectives optimally and effectively.

At RDS, we know the importance of generating creative and innovative strategies. Contact us and let’s consolidate your strategic communications plan together. I want advice!