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Every time technology and the internet evolve, the phrase delivered by Bill Gates, co-founder of Microsoft and one of the most important people in the world in this century, becomes more relevant. Have you ever wondered why the yellow pages are no longer the book query to obtain basic information about a company. Everything is due to the fact that more and more companies are reaching the web and betting on effective digital marketing strategies to make themselves known, since their clients are there.

Everything is due to the fact that we are facing a digital generation that spends a great deal of time connected to the internet, performing different actions: they interact with brands, look at social networks, consult news or simply look for information on a product in which they are interested.

So, the search engines are the new yellow pages and if you are not there, your brand or product will simply not be present for them. Digital marketing is becoming stronger and companies must take actions to build their digital environment. (Read: The importance of digital marketing for SMEs).

The main reason why your brand should be on the web is because consumers are there and spend a lot of time on the internet browsing. E-commerce is growing more and more in Colombia and the strategies that can be carried out on the internet effectively are increasing.

University institutions, SMEs, sports brands, restaurants, among many others, have taken their investments to the digital world obtaining positive results and the best, saving budget. Added to this, the relationship between brand or product and consumer is direct and concrete with them.

Although there are still some myths about digital marketing, venturing into this type of marketing makes everything faster, more effective and with a greater reach. Traditional marketing strategies are still in progress, but their effectiveness and the possibility of measuring results through them is much lower; contrary to what happens in an effective digital marketing strategy.

That is why today Bill Gates’ phrase «If your business is not on the internet, your business does not exist» is more present than ever. That consumers expect to find your brand or product on the internet is becoming more of a challenge for digital marketing experts. And your brand is already on the internet?

If you want to know more about the benefits of digital marketing, in the following infographic you can find more information.