In order to be more competitive and combat the generic products of its main competitors, Dow wanted to go out of the conventional to take a risk and create a disruptive communication that would generate impact and remembrance, appealing to the different elements that were associated with the main benefit of each product. On this occasion, they wanted to make creativity the main protagonist, and so we did.

We worked on the graphics for more than 35 products framed under a communication strategy that traveled to different online and offline channels, generating organic growth of its digital assets and boosting the company’s offline actions in different countries of the Andean region.

We achieved:
+ 3,000 followers in their organic social networks.
+ 15,000 visits to the website
165 face-to-face events.