Moodlerooms is a company owned by Blackboard, the largest company by sales and customers in teaching and learning technology. Moodlerooms serves Business and Government (50% of customers) and education institutions (50%).

The challenge was to create a campaign where the brand could be positioned as the most secure, flexible, easy and innovative option of Blackboard with the objective of generating business opportunities in management profiles. Within the challenge we had to communicate that Moodlerooms was the LMS that is part of Blackboard, and that it has been reinventing itself for some time now, not only to serve the education sector, which has been its forte, but also to focus on the business sector.

We created an impactful graphic campaign to travel in online and offline channels. Additionally, we made a brand launch event to expose the brand, the product and thus, generate registrations on the landing page. Once registered through automation, we nurtured the contacts with information and valuable content regarding the benefits of implementing the solution, to generate a score that allowed the sales team to contact them to generate a commercial proposal that included the activation of a trial for 30 days.