RDS — conversación de negocios
What we do

Services

Everything we do turns
reputation into revenue.

Reputation earns the attention / Sales converts it into pipeline

Reputation Earned Media Thought Leadership Bought Media Owned Media Sales Lead Conversion Lead Qualification Sales Automation Cross / Up-sell

Reputation

Build authority before you ever ask for the sale. We earn your brand a place in the media, the content and the conversations that shape your industry — so trust is already there when the pitch comes.

R.01

Earned Media

Approaching the media in a differential and innovative way is essential for successful brand positioning and loyalty — through valuable content complemented by a high knowledge of the dynamics of the industry.

01

Relevant content

Communicating through the universe of different formats leads brands to conquer the media, who massify key messages using valuable information and results in reaching target audiences.

02

Knowledge & relationship with the media

The relationship of the organization's spokespersons with journalists and opinion leaders keeps the brand at the top of mind of this group and turns it into a continuous source of information.

03

Positioning strategy

A robust PR strategy is the backbone of the work to retain the media. It must be based on specific objectives that are updated as they are achieved.

R.02

Thought Leadership

The leaders and spokespersons of the organization must be the first 'brand ambassadors' — with actions that position them through their knowledge of the market, their positions and their thoughts.

01

Spokesperson training

Preparing brand spokespersons to face journalists is one of the first tasks in a communications strategy. Wrong or confusing messages to the media can create a reputational crisis.

02

Identification of scenarios

Planning the ecosystems where the brand's leaders will be positioned — social networks, events, congresses and associations — is a method that can't be ignored to achieve true recognition as a Thought Leader.

03

Media Tour

Scheduling interviews with the brand's spokespersons and key journalists who cover the industry is one of the most important actions for their correct positioning.

R.03

Bought Media

Many brands run advertising strategies without prior consulting and end up positioned in audiences that aren't their objective. Our advice leads brands to focus on suitable media and ecosystems.

01

Guideline plan

A comprehensive service that develops an advertising schedule plan — online and offline — that meets the objectives of the brand and positions information in the target audiences, according to the organization's needs.

02

Alliances with influencers

Working with influencers is a trend that helps companies publicize products and services. We find out which influencers fit a particular organization and whether it should be a paid process or an alliance.

R.04

Owned Media

Own communication channels — blogs, social networks, newsletters — are powerful tools to massify relevant brand data or publicize news like a new product or service. The secret is choosing the right formats for each.

01

Content generation

Developing content through creative proposals in different formats — blogs, videos, e-books, infographics and more — gives the brand organic SEO positioning across different areas.

02

Social media grids

An interdisciplinary team identifies trends, special dates and situations that allow us to build a publication calendar for social networks.

Sales

Convert the attention into qualified, automated pipeline. From the first click to the closed deal, we turn interest into revenue with inbound campaigns, buyer-persona qualification and CRM automation.

S.01

Lead Conversion

We put the Inbound Marketing funnel to work — turning earned attention into digital campaigns that help your clients hit their ROI through more qualified leads.

01

Digital campaigns

We leverage the Inbound Marketing funnel to run digital campaigns that help your clients achieve their ROI through more qualified leads.

02

Awareness

More than an exhibition, we focus on positioning your brand within the digital ecosystem.

03

Consideration

We communicate the real differentials of your products or services, and the reasons why you are the best option.

04

Decision

We create opportunities and communicate the necessary arguments that allow decision-making.

05

Remarketing

We don't just 'chase' — we use tools to analyze information that lets us maintain interest and reach similar profiles.

06

Digital tools

We take advantage of the versatility of the digital ecosystem to create tools that arouse the interest of your prospects.

S.02

Lead Qualification

We focus on knowing and understanding your clients, profiling them according to the different buyer personas and integrating them into a buyer's journey.

01

Segmentation by types of public

We define the main characteristics your buyer personas must have to segment your databases.

02

Communication flows

We build segmented, personalized communication flows and automate communication focused on nurturing prospects.

S.03

Sales Automation

We seek to understand your business model to find unique opportunities for improvement — organizing teams, optimizing resources and strengthening commercial tools so contactability becomes more efficient.

01

CRM

We advise on the acquisition, configuration and implementation of CRM and its integration with other platforms.

02

Automated marketing processes

We align the different areas of the company into a single commercial process, which we then automate to facilitate the sales processes.

03

Commercial tools

We build online and offline tools that facilitate the management of commercial teams.

04

Measurement

We use the data to create real-time dashboards that let us measure the commercial management of the marketing.

S.04

Cross / Up-selling

We align your clients with your products to implement up-selling and cross-selling strategies — turning existing relationships into the next sale.

01

Segmentation by types of public

We segment your databases according to your buyer personas and align them with your products.

02

Communication flows

We build segmented contact flows and automate communication to offer your products.

03

We offer your products

We generate needs from the knowledge we have of your clients, to offer them your products.

Let's talk

Turn reputation
into revenue.

info@rds.guru