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In these times of immediacy, everything has an expiration date. It’s not just food or fashion anymore; but cell phones, jobs, songs and even jokes. This speed with which everything becomes obsolete also reaches the field of marketing, to arrive with a clear message: it is time to update your marketing practices.

The first thing you have to keep in mind is that technology is progressively replacing many of our functions. Thus, what you want to avoid is that it ends up replacing you. That is why it is best to use your cunning, directing your energy to what technology cannot do and firing what has become obsolete.

Let go of these ‘skills’

Memorize

Knowing by heart data such as Steve Jobs’ date of birth is interesting, but not essential. The advantage of having increasing access to mobile devices and the internet has made this ability take a backseat. Now, when we need to know a fact about practically anything, we only consult the one who knows everything: Google.

Multi tasking

Doing several tasks at the same time is impossible. Neuroscience has confirmed that it was always a myth, because what we really do is change activities quickly. But it turns out that this is even less productive than concentrating on one thing, because the brain has to stop and start again, a process that is exhausting, leaving only mistakes and mental fatigue.

Opt instead to put all your effort into one thing at a time. However, mundane tasks will become automated over time, so you’ll get a head start.

Technological Superiority

Young people tend to think that older workers do not have the level of digital skills, that is, that ease with the technology that they grew up with.

However, the technological world becomes increasingly intuitive, making devices easier to use and understand for anyone willing to learn. In this way, generational advantages disappear and competition levels out, making the challenge one of creativity.

At Color Squared, we are guided by this premise:

an idea does not exist unless it is executed.

 Cultivate these practices!

Curiosity

Wanting to know more about a particular topic is a habit that we human beings have by nature. However, what you need is to be curious about EVERYTHING. To achieve this, start by looking for associations that seem incompatible, new angles and concepts, because the information you learn will contribute to your ideas for B2B.

In this way, you do not have to worry about having the precise answers, but about asking the right questions.

Creativity

With the world forecasting increasingly automated, the challenge is to define our value offer. What B2B companies are looking for is an innovative vision, so the next step is to put more of your ingenuity into every task that comes your way. You can start by learning to reformulate the key processes of the sector.

According to figures from the MinTic, the creative economy, which brings together creative processes, culture and new technologies; in Colombia it represents 3.3% of GDP, exports 4,268 million dollars a year and generates 1.1 million jobs. This shows that the ideas industry has great growth potential.

Decision making

The amount of information that we can access can go from being an advantage to a hindrance in a heartbeat. Before, you had 2 useful insights, so the decision had clear implications. But now, with this universe of data, you have a lot of insights and little time to react. In this way, the opportunity lies in discovering systems or criteria that simplify decision-making. Guide yourself by this premise: plan fast, execute fast and constantly optimize.

An equivalent would be the funnel that filters leads according to their value (lead score), a technique used by InBound Marketing that we implement at Color Al Cuadrado to optimize sales processes. (You may also be interested in: The success of marketing automation to increase your sales)

Now, old things can always be new and useful again. The vintage boom is a great proof of this. But while that happens, dedicate yourself to boosting those skills that will make you stand out from the other members of the B2B guild and take advantage of technology.

Do you need an ally? Schedule your appointment with Color Al Cuadrado here.