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Inbound Marketing is the most effective current philosophy to convert strangers into customers, based on the generation of valuable content, web positioning and social media. The latter is essential to promote your business. We tell you why.

Companies that do not have a presence in social networks today are missing out on significant sales opportunities, that is a fact.

Facebook has more than 1.5 billion users in the world; Twitter is above 320 million
users and Instagram already exceeds 400 million users.

Hence the importance of having them, not only to make your products or services known to users, but also to deliver solutions to specific needs.

Moreover, due to this growth and thanks to the importance that networks like Google Plus and LinkedIn have gained, you can use them as a tool to generate leads and achieve your goals. (Read: How to generate leads through social networks?)

To do this, it is necessary to follow a series of digital actions, which allow you to establish a strategy, aimed at obtaining the results you expect. Remember, creating and managing a community requires a careful process. It is always better to have one or two well-managed accounts than five worked without purpose.

Now, if you use your social networks under an Inbound Marketing strategy, you will surely improve your brand’s reputation and achieve greater online visibility. This will lead you to get leads and achieve more sales.

A well-managed account is the best tool to consolidate the reputation of your company. The indicated post will allow you to draw the attention of your followers, increasing the chances of interaction and traffic to your website.

You will make your users approach you with a different purchase intention, increasing your chances of nurturing them and converting them into loyal followers of your brand.