blog

According to a survey conducted by Google’s Wildfire, marketers at large companies are increasingly concerned that companies have significant social media reputations. It is no secret to anyone that one of the pillars of any digital marketing strategy is to seek the best positioning for your brand or company.

And in this digital strategy, social networks play an important and specific role because they were treated as a direct channel of communication between the company and its potential customers.

According to a survey conducted by Google’s Wildfire, marketers at large companies are increasingly concerned that companies have significant social media reputations.

According to the same study, 46.5% of firms that earn more than US$1 billion a year have approximately 50 employees dedicated to social networks.

Due to the fact that the network equipment is more robust, little by little they have been consolidated as the preferred customer service channel. Having a receptive communication can lead to a purchase while not attending can affect the loyalty that you have towards the brand.

It should be noted that a Marketing Week study showed that about 78% of users who interact with a brand or product on Facebook are very likely to take a brand action, that is, they consider buying the product or service offered. This same study indicates that marketers consider that ‘retweets’, ‘likes’ and ‘shares’ are an indicator of commitment.

However, many societies are in networks «just because» and they are not clear about the role they can play there and this happens because a strategy for social networks has not been previously created. To create one that is effective and according to your needs, seek expert advice to help you create the reason for your presence in these spaces.

In addition to this, understand that it is not about making mass publications. It is knowing your audience, providing solutions and beginning to distinguish yourself from direct competition.

1. Here are some tips to achieve better positioning with social networks:

• Always remember to link to your website on any social media profiles you have.
• Select the social networks where you are going to operate. For this, it is key that you can segment and organize a plan for each one.
• Analyze your audience. If you know her, you will know what type of content to create to attract attention.
• Set up a posting schedule and follow up constantly to determine when you’re doing your best.
• Analyze your competition and strengthen your differentials and your value offer.
• Evaluate posts on recurring and current topics.
• Be diverse in publishing style and make use of multimedia tools.
• Identify the needs of your target audience so that the content you create satisfies them.
• Define why you want to position yourself in social networks and what you want to project.
• Own your mistakes and make excuses if necessary when you have made a mistake.