blog

Content is still king! To take advantage of its use, different formats must be used, but all under a strategy that has clear and precise objectives. Now, to measure the importance of doing so, a HubSpot report warns that 70% of professionals invest in content marketing.

Similarly, it is ensured that web traffic stands out among the most common metrics to measure the success of content marketing strategies and 24% of professionals assure that they would increase investment in content marketing, all this according to platform analysis.

The data does not lie and organizations should consider a content strategy among their marketing plans, but how to do it? From High Results we tell you the most relevant steps to achieve it in an indicated manner.

1. One of the first steps is to set goals. It cannot be published simply for doing it, that is why it is necessary to define some goals to design the strategy, many experts recommend using the SMART method to set them, that is, in the following way:

-S (Specific) – Specific.

-M (Measurable) – Measurable.

-A (Achievable) – Achievable.

-R (Realistic) – Realistic.

-T (Time-Bound) – Time bound.

2. It is essential to make a choice of key issues to address during the first six months of the strategy and, from there, develop the content. The issues must be interesting for the market that is going to be addressed, that contemplate the trends, challenges and updates of the industry to which it belongs.

3. Segmenting the audience is another of the pillars that will build the success of the content. You have to know the target audience, for that you have to ask yourself questions such as: how old is he? where is he located? what interests him? how does he find the content? or what time do you interact? Otherwise, there is a great possibility of reaching audiences that are not interested in the product or service that will be offered.

4. Analyze the competition and what they publish. Although it is not about copying, you have to understand what they are doing well and what they are not, so as not to fall into mistakes and leverage the good practices they have. Reiterating that it is not about copying the content.

5. Choosing media, networks and content is one of the most advanced steps, that is, identifying if Facebook, YouTube, Instagram, Twitter, LinkedIn or TikTok will be used, if all of them or just some. For each social network, the type of content will depend, for example, whether to use infographics, videos, reels, blogs or success stories, among others. There are formats that are more successful in one social network than in another.

6. Measure the metrics, since everything must be measured to make decisions based on statistics to improve. A whole content strategy without objectives, editorial calendar and KPI’s is useless.

To close, we must take into account the top of the most used formats according to the HubSpot platform.