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Inbound Marketing, better known as attraction marketing, came to the world of marketing as a trend, and there are plenty of reasons for it, as it has shown convincing results when it comes to increasing sales.

Of course, using it requires attention and concentration, because carelessness can affect the performance of your actions. Making mistakes is natural, after all we are human; the important thing is to learn from them and turn them into experiences to improve, whether professionally or personally. For this reason, although Inbound Marketing offers you the possibility of measuring, modifying, analyzing and adjusting, it is important that you take into account this series of good practices that will help you obtain better results.

1. Reaching the customer you dream of requires research.

Do not try to reach a mass audience without a defined value offer. This is a fairly common mistake, especially when clear goals are not set. Ask your Inbound Marketing agency to define your buyer persona. With this information you will optimize the resources allocated to your marketing strategy by 60%, since they will know what type of content to create, on which networks to distribute it and how the client searches for it on the internet.

2. Don’t neglect your database.

Automation is a very powerful tool for qualifying and nurturing leads, but if your agency isn’t helping you generate enough sales, what’s the point?

According to HubSpot, 25% of the content in each email base expires each year. This means that a list of 50,000 email addresses will be reduced to 21,000 in just three years. To avoid this reduction, you must ensure that your conversion funnel is constantly replenished, with new leads.

3. The contents do not position themselves.

Your agency may help you produce star content, but if it forgets the optimization process, they are useless. Optimization techniques are the basis for these to reach the right audience and the presence of your business on the internet is strengthened.

Companies with an indexed blog get 55% more visits, compared to those without. Considering that 75% of users do not scroll past the first page of results, not optimizing will mean less sales.

Discover how we transform a complex business with
Inbound best practices and tools here.

4. Inbound is a process, be patient.

We know that you want immediate results and that uncertainty comes when you can’t see them in the time you want. On average, from month 1 to 3 you will notice an increase in visits and generation of the first leads. From month 4 to 6 you will see the first Marketing Qualified Leads (MQLs) and closes. At the end of the first six months you will be able to compare your indicators and notice the difference.

5. A bad analysis can be your Achilles heel.

This is perhaps one of the most harmful mistakes for your Inbound Marketing strategy: Stop analyzing to know the results and abandon the possibilities for improvement. What to do then? The solution is not to get lost in a sea of ​​data; focus on a few well-measured KPIs, such as visits, leads, customers or comparative improvement. (You may also be interested in: 4 KPIs that you could measure with an Inbound Marketing strategy).

6. In Inbound, as in life, intrusive sales are boring.

Content with an advertising tone has long been out of fashion. The market advances, as well as the demands of your clients, therefore, talking about you in a 100% commercial way will not be interesting for them. Educate your audience, ¡Solve their doubts! 60% of users feel more confident in a company after reading useful content on the website. This prepares them in a positive way to make the purchase decision.

Are you «guilty» of making any of these mistakes? Now that you know, you can make the necessary adjustments. If there is a golden rule in Inbound Marketing, it is that the more time and effort you invest in your strategy, the better results you will get. Apply these actions and become a success story. If you want personalized advice, talk to one of our specialists here.