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The advantages of this social network are mainly related to: The power of the image, the aesthetics, the visual management of graphic pieces or photographs give an added value to the message that you want to communicate. Immediacy and access to daily life, which is why the use of live is increasingly frequent and useful Virality, the possibility of amplifying the scope of communication is viable through the consolidation of a community connected to the brand

We want to remind you that nothing you are doing in content is useful or will be useful if it is not human and genuine enough.

Before, your buyers visited your physical store because they wanted your product and also because they wanted your attention. Now, when they search for you on social networks, they are no longer just looking for your product and attention, now they want to know a story and for you to become part of it. A story in which you understand them, listen to them and help them.

The stories that you are building or not building allow you to connect more humanly, they allow you to be more honest and that your buyers are too and that, believe it or not, has great value. You no longer have to guess anything; you can now ask the questions you want in real time and you can give the answers that suit your interests.

Stories are your great allies!

Use them to get closer to your audience, place tags, ask questions and interact with your followers’ DM, listen and do it for real, don’t ignore your audience, they notice. Be intense, try to have at least one active story every day. And don’t do it for the algorithm, do it for your audience.

Other tips:

Don’t Ignore Comments: If someone has taken the time to engage with your post then you should engage with them. Otherwise, you will not be able to build worthwhile relationships.

Create a posting schedule: You need a solid posting strategy to maximize your ability to get the attention of your followers, a schedule that is NOT full of platitudes, a schedule with content of real value.

Create a theme for your posts: This makes it easy to post regularly so your followers know what’s coming up on your account. It will also make your account align with your brand image.

Never forget the human touch: Instagram loves person-to-person interaction. Use your common sense, interact and get the most out of it.

At RDS, with our digital communication consultancy we help you find the ideal tone, strategy and purpose of your Instagram account in order to make it your best ally in the relationship with your audience, tell us what has cost you the most to achieve to your Instagram account? Have you already realized that everything is about listening?