Best Western is one of the largest hotel chains in the world — more than 4,000 hotels across 80+ countries and 60 years of experience. The challenge: announce the chain's arrival with its Best Western Santa Marta Hotel and generate business opportunities from people interested in acquiring fiduciary rights.
We ran lead-capture campaigns across digital channels, all feeding a CRM. Through automation we profiled people by interest and nurtured them with valuable content on the benefits of acquiring these fiduciary rights — driving them to book an appointment with a commercial advisor who closed the opportunities.
From first click to a booked appointment — the campaign in action.
