Moodlerooms, part of Blackboard, needed to position itself as the most secure, flexible and innovative option in the portfolio, and to prove its evolution beyond education into corporate and government markets, generating opportunities among decision-makers.
We built a high-impact graphic campaign for online and offline channels, anchored by a brand launch event. Landing-page registrations fed automated nurturing with relevant content on implementation benefits, while lead scoring triggered sales outreach with proposals and 30-day trials.
A launch impossible to overlook, on every channel.
