Moodlerooms, part of Blackboard, needed to position itself as the most secure, flexible and innovative option in the portfolio — and to prove its evolution beyond education into corporate and government markets, generating opportunities among decision-makers.
We built a high-impact graphic campaign for online and offline channels, anchored by a brand launch event. Landing-page registrations fed automated nurturing with relevant content on implementation benefits, while lead scoring triggered sales outreach with proposals and 30-day trials.
A launch impossible to overlook, on every channel.
