To compete with generic rivals, Dow wanted to break away from conventional advertising and take a risk: disruptive communication that would create impact and recall, tying each product to its core benefit.
We designed the graphics for more than 35 products under a single communication strategy that traveled across online and offline channels — growing Dow's digital assets organically and powering offline activations across the Andean region.
One strategy, 35+ products, a whole region.
