Rosetta Stone
Case study2018

Rosetta StoneEnglish Licence

Lead ConversionLead Qualification

The challenge

Get the right people into Rosetta Stone's virtual English courses — matched to each person's level and professional profile, so every lead was a real fit.

What we did

We built a digital strategy focused on qualified-lead generation, with tailored communication that spoke to specific needs and profiles and made the benefits of Rosetta Stone's method and platform impossible to miss.

7,000
licenses sold

The work

Communication tailored to every learner's profile.

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