Schoology is an e-learning platform that streamlines every area of a school. The challenge: profile and nurture the leads coming from digital actions with valuable content, and reach the decision-makers so the sales team could close.
We built an inbound marketing engine — lead generation through digital advertising, landing-page conversion flows, blog content and gated resources. Data collection profiled each lead, and email marketing driven by lead scoring surfaced the sales-qualified leads for the team.
Content that turned readers into sales-qualified leads.
